Hype of the Day: Bones Matrix Plug

Okay; I'm in the middle of watching the latest episode of "Bones". They're on commercial right now so I'm going to make this one fast. I just had to do a little written celebrating for the clever embedded plug they just did for the Camry Matrix vehicle. During a scene, the very beautiful, Tamara Taylor, pulls up in the vehicle and the writers nonchalantly had her mention the name of the car and they picked a really nice color of vehicle that made the scene so attractive. They were smart enough to let you see enough of the interior to want to see more. They even did a nice close-up on the hood emblem as the vehicle drove off. That was the first time I've scene a Matrix and liked it. Brilliant! They answered one of my prayers with this smart way of advertising. It was non-invasive and I wasn't irritated by the ad because I was already watching a show I like, not to mention the fact that they has that succulent Tamara Taylor in the scene. I have to give them their props - that was brilliant. I will be checking out the Camry web site once the show is over. I have to know more about this Matrix!